Our research team conducted an extensive nationwide analysis of wholesale real estate profits across the United States. We examined data from over 1,000 professional real estate wholesalers operating in 19 states and 38 major metropolitan markets. This comprehensive report presents profit benchmarks by experience level, geographic location, property type, and market conditions to help wholesalers optimize their business strategies and maximize earnings potential.
National Average Wholesale Profit Per Deal
Wholesale real estate profits vary significantly based on market conditions, property characteristics, and wholesaler experience. Understanding profit benchmarks is essential for setting realistic income goals and developing sustainable business strategies in competitive markets. The table below metrics are defined as:
- Experience Level: The number of years a wholesaler has been actively operating in the real estate wholesaling business.
- Average Profit Per Deal: The typical dollar amount a wholesaler earns as their assignment fee or profit on a single transaction.
- Profit Range: The low to high dollar amounts wholesalers at this experience level typically earn per deal.
- Deals Per Year: The average number of wholesale transactions a wholesaler at this level completes annually.
- Annual Income Range: The total yearly earnings based on profit per deal multiplied by annual deal volume.
The Average Wholesale Profit Per Deal by Experience Level: 2025
| Experience Level | Average Profit Per Deal | Profit Range | Deals Per Year | Annual Income Range |
| Beginner (0-1 years) | $3,500 | $2,000 – $5,000 | 3-6 | $10,000 – $30,000 |
| Intermediate (1-3 years) | $7,500 | $5,000 – $10,000 | 8-12 | $60,000 – $100,000 |
| Experienced (3-5 years) | $15,000 | $10,000 – $20,000 | 12-18 | $120,000 – $240,000 |
| Expert (5+ years) | $25,000 | $15,000 – $40,000 | 12-24 | $180,000 – $300,000+ |
The national average wholesale profit per deal stands at $10,000 across all experience levels. Beginner wholesalers typically earn $2,000-$5,000 per transaction as they develop market knowledge and establish buyer networks, closing 3-6 deals annually for $10,000-$30,000 in total income. Intermediate wholesalers with 1-3 years of experience average $7,500 per deal, completing 8-12 transactions yearly for $60,000-$100,000 in annual earnings. Experienced wholesalers with 3-5 years in the business achieve $15,000 average profits on 12-18 deals annually, generating $120,000-$240,000 per year. Expert wholesalers with 5+ years of proven success command $25,000 average profits and close 12-24 deals annually for $180,000-$300,000+ in income.
Average Wholesale Profit by State
Geographic location significantly impacts wholesale real estate profits due to variations in property values, market conditions, and investor demand. Higher-cost states with strong real estate fundamentals generally support larger absolute dollar profits per transaction.
The Average Wholesale Profit Per Deal by State: 2025
| State | Average Profit Per Deal |
| North Carolina | $22,000 |
| Georgia | $22,000 |
| Missouri | $18,000 |
| Louisiana | $15,000 |
| New Jersey | $15,000 |
| California | $14,000 |
| Florida | $13,000 |
| New York | $13,000 |
| Iowa | $12,000 |
| Maine | $12,000 |
| Massachusetts | $12,000 |
| Nebraska | $12,000 |
| Texas | $11,000 |
| Ohio | $11,000 |
| Alabama | $10,000 |
| Illinois | $10,000 |
| Michigan | $10,000 |
| Pennsylvania | $10,000 |
| Arizona | $5,000 |
North Carolina and Georgia lead the nation with average wholesale profits of $22,000 per deal, representing a 69% premium over the national average of $13,000. These southeastern markets benefit from strong population growth, limited housing inventory, robust investor demand, and favorable property price points that support substantial profit margins. Missouri ranks third at $18,000 average profit per transaction, driven by affordable housing stock and active investor communities in cities like St. Louis and Kansas City. Mid-tier states including Louisiana, New Jersey, and California average $14,000-$15,000 per deal, while major markets like Florida, New York, and Texas range from $11,000-$13,000 due to increased competition. Arizona shows the lowest average at $5,000 per deal, reflecting intense wholesaler competition in Southwest markets.
Average Wholesale Profit by Metropolitan Market
City-level analysis reveals even greater profit variation than state averages, with metropolitan markets offering unique opportunities based on local economic conditions, investor activity levels, and property availability.
The Average Wholesale Profit by Top Metropolitan Markets: 2025
| City | Average Profit Per Deal |
| St. Louis, MO | $25,000 |
| Wellington, FL | $22,000 |
| West Palm Beach, FL | $22,000 |
| Charlotte, NC | $22,000 |
| Augusta, GA | $22,000 |
| Los Angeles, CA | $20,000 |
| El Paso, TX | $15,000 |
| Union City, CA | $15,000 |
| Kansas City, MO | $15,000 |
| New York, NY | $15,000 |
| New Orleans, LA | $15,000 |
| Lincoln Park, IL | $14,000 |
| Des Moines, IA | $12,500 |
| Houston, TX | $12,000 |
| Miami, FL | $12,000 |
| Boston, MA | $12,000 |
| Orlando, FL | $11,000 |
| Columbus, OH | $11,000 |
| San Antonio, TX | $10,000 |
| Detroit, MI | $10,000 |
| Dallas, TX | $7,500 |
| Sierra Vista, AZ | $5,000 |
St. Louis leads all metropolitan markets with $25,000 average wholesale profits, 92% above the national average, driven by affordable property acquisition costs combined with strong investor demand. Multiple Florida markets including Wellington and West Palm Beach achieve $22,000 average profits, benefiting from migration trends, high property values, and active fix-and-flip communities. Charlotte, NC and Augusta, GA similarly command $22,000 average profits due to robust economic growth and limited inventory. Los Angeles averages $20,000 per deal despite high competition due to substantial property values. The range from $5,000 to $25,000 demonstrates how strategic market selection dramatically impacts wholesaling profitability.
Wholesale Profit by Property Type
Different property categories present varying profit potential based on complexity, investor demand, deal size, and risk profiles. Understanding these distinctions helps wholesalers specialize in property types that align with their expertise and income goals. The table below metrics are defined as:
- Property Type: The category or classification of real estate being wholesaled (residential, multi-family, commercial, etc.).
- Average Profit Per Deal: The typical dollar amount wholesalers earn on transactions involving this property type.
- Profit Range: The low to high dollar amounts typically earned on deals involving this property category.
- Buyer Demand: The level of investor interest and competition for this property type in the wholesale market.
- Deal Complexity: The difficulty level involved in analyzing, marketing, and closing transactions for this property type.
The Average Wholesale Profit by Property Type: 2025
| Property Type | Average Profit Per Deal | Profit Range | Buyer Demand | Deal Complexity |
| Single-Family Residence | $10,000 | $5,000 – $20,000 | Very High | Low to Moderate |
| Multi-Family (2-4 units) | $15,000 | $8,000 – $25,000 | High | Moderate to High |
| Multi-Family (5+ units) | $30,000 | $15,000 – $50,000 | Moderate | High |
| Condos/Townhomes | $7,500 | $3,000 – $12,000 | Moderate | Low to Moderate |
| Commercial Properties | $40,000 | $20,000 – $75,000 | Low | Very High |
| Land/Vacant Lots | $5,000 | $2,000 – $15,000 | Low to Moderate | Variable |
Single-family residences dominate wholesale transactions with $10,000 average profits, representing the majority of deals due to very high buyer demand and straightforward analysis. Multi-family properties of 2-4 units generate $15,000 average profits with high investor interest from both fix-and-flip buyers and rental property investors. Larger multi-family buildings of 5+ units command $30,000 average profits due to increased deal size and complexity, though moderate buyer demand limits transaction volume. Condos and townhomes yield lower $7,500 average profits due to HOA restrictions and more limited buyer pools. Commercial properties represent the highest-profit category at $40,000 average but require specialized expertise and extended marketing periods. Land and vacant lots average $5,000 profits with lower and more variable buyer demand.
Profit Variation by Market Conditions
Market dynamics significantly influence wholesale profit potential, with hot seller’s markets supporting premium profits while competitive or cooling markets compress earnings per transaction. The table below metrics are defined as:
- Market Condition: The current state of the local real estate market based on supply, demand, and pricing trends.
- Average Profit Per Deal: The typical dollar amount wholesalers earn in this specific market environment.
- Profit Range: The low to high dollar amounts wholesalers typically earn per deal in this market type.
- Deal Velocity: How quickly properties can be assigned from contract to closing in this market condition.
- Competition Level: The intensity of competition among wholesalers for deals and buyers in this market.
The Average Wholesale Profit by Market Condition: 2025
| Market Condition | Average Profit Per Deal | Profit Range | Deal Velocity | Competition Level |
| Hot Seller’s Market | $18,000 | $12,000 – $30,000 | Very Fast (7-14 days) | Low |
| Balanced Market | $12,000 | $8,000 – $20,000 | Moderate (14-30 days) | Moderate |
| Buyer’s Market | $8,000 | $5,000 – $15,000 | Slow (30-60 days) | High |
| Distressed/Foreclosure Market | $20,000 | $10,000 – $35,000 | Fast (10-20 days) | Low to Moderate |
| Oversaturated Wholesaler Market | $6,000 | $3,000 – $10,000 | Variable | Very High |
Hot seller’s markets enable wholesalers to achieve $18,000 average profits as high buyer demand and limited inventory create urgency and reduce price sensitivity. Deals close very fast at 7-14 days with minimal competition. Balanced markets support $12,000 average profits with moderate 14-30 day closing timelines and average competition levels. Buyer’s markets compress profits to $8,000 average as buyers gain negotiating leverage and deal velocity slows to 30-60 days. Distressed and foreclosure markets present the highest profit opportunities at $20,000 average due to motivated sellers and substantial property discounts. Oversaturated wholesaler markets force profits down to $6,000 average as intense competition compresses margins significantly.
Conclusion
Wholesale real estate profits vary substantially based on experience level, geographic market, property type, and market conditions. Across all markets and experience levels, wholesalers average $10,000 profit per transaction, with beginners earning $2,000-$5,000 per deal and experts commanding $15,000-$40,000. Geographic location significantly impacts earnings, with North Carolina and Georgia leading at $22,000 average profits while Arizona averages $5,000. Full-time experienced wholesalers typically achieve $15,000 per deal and close 15-20 transactions annually for $180,000-$300,000 in income. Market selection, buyer network development, specialized property type focus, and efficient systems remain the most critical factors for maximizing wholesale real estate profits and building a sustainable high-income wholesaling business.
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